Peter Keller is the CEO of Fringe Sports, a brand selling strength and conditioning equipment for people seeking to build home gyms. He started the company 10 years ago in his garage and since then the company has grown exponentially. He's an ecommerce executive with over 20 years in the industry and has launched various DTC brands and negotiated millions in working capital for various fast-growth brands.

Quita Coleman is the Fashion Director of Sassy Jones, an award-winning accessory brand that empowers confidence. She oversees all digital marketing efforts including ad management, content creation, influencer partnerships, and analytical market research. Sassy Jones has accomplished numerous wins including grossing one million dollars in sales in less than 27 days, a ranking of #75 on the Inc. 5,000 list for fastest-growing companies, and is currently experiencing its most profitable year to date.

Mackenzie Yeates is the Co-Founder and Chief Brand Officer (CBO) of Kotn, a Toronto-based brand of ethically made clothing. Mackenzie oversees all brand outputs at the company including product design, store design, content and brand marketing. She is a recipient of Forbes 30 under 30, Bay Street Bull 30 under 30, Hennessy VSOP Privilege Award, and the CAFA H&M Sustainability Award.

Justin De Graaf is the Head of Ads Research & Insights for Google. His team represents the voice of consumers and clients by uncovering insights that are useful for brands. Prior to Google, Justin was the Director of Data Strategy & Precision Marketing for The Coca-Cola Company, where he led the creation of the data strategy that powered Coke’s precision and programmatic marketing. Justin lives in Phoenix with his wife, two young sons, and their gigantic sheepdog.